How to Stage Your Richmond Home to Attract More Buyers
How do you stage your home to attract more buyers in the Richmond area?
By staging your home with clean spaces, curb appeal, and thoughtful décor, you can increase buyer interest in Richmond’s competitive market. Working with a trusted local expert like Jared Stiegelmeyer, Associate Broker at The Hogan Group, ensures your home looks its best and sells for top dollar.
Why Staging Matters in Richmond’s Market
When you’re preparing to sell home in Richmond, VA, how your property looks matters just as much as how it’s priced.
In today’s market, buyers make quick decisions — often within seconds of walking through the door or scrolling through photos online.
🏠 Homes in Richmond sell in about 18 days on average (June 2025).
💰 The median home value is around $360,000.
📈 Buyers are still active, but competition is rising — making presentation key.
When you stage strategically, your home stands out online, generates more showing requests, and creates stronger emotional connections with potential buyers.
Understand Richmond Buyers
Different Richmond neighborhoods attract different types of buyers. Knowing who’s shopping in your area helps you stage effectively.
The Fan & Museum District: Buyers love historic charm — highlight craftsmanship, wood floors, and period details.
Short Pump & Chesterfield: Families and professionals often prefer open layouts and modern finishes.
Henrico & Goochland: Outdoor spaces and family-friendly living are major selling points.
Jared Stiegelmeyer’s local experience helps you understand what appeals to buyers in your neighborhood — and how to use that insight to your advantage.
Step-by-Step Home Staging Plan
1. Boost Curb Appeal
First impressions start outside.
Mow and edge the lawn, add fresh mulch, and clean the driveway.
Repaint or clean the front door.
Add seasonal plants or potted flowers near the entryway.
Tip: In Richmond’s tree-lined neighborhoods, clean up leaves and trim branches for more natural light.
2. Declutter and Depersonalize
Buyers want to picture themselves in your home.
Remove personal photos and bold décor.
Simplify countertops and tabletops.
Organize closets — they signal available storage space.
A clean, neutral setting helps buyers imagine the home as theirs.
3. Highlight the Most Important Rooms
Focus your staging efforts where they’ll make the biggest impact:
Living Room: Arrange furniture to create open flow and conversation space.
Kitchen: Clear off counters, display fresh fruit, and keep surfaces spotless.
Primary Bedroom: Use crisp white or neutral bedding, add a throw blanket, and ensure lighting feels calm and relaxing.
Outdoor Spaces: Stage decks or patios with simple seating and plants.
These rooms drive the strongest emotional response — and help justify your asking price.
4. Keep It Neutral — but Not Boring
Richmond buyers generally favor timeless design.
Paint walls in soft tones like light gray, warm white, or greige.
Add pops of color through throw pillows, art, or greenery.
Use layered lighting (lamps + overhead) for a welcoming feel.
5. Invest in Professional Photography
Since most buyers start online, high-quality photos are essential.
Use a professional photographer familiar with real estate lighting and angles.
Ensure each photo highlights open space, brightness, and key features.
If your home is vacant, consider virtual staging to show layout potential.
Jared and The Hogan Group often include professional photography and staging consultations in their listing process to help your home stand out online.
6. Maintain Staging During Showings
Once your home hits the market:
Keep clutter to a minimum daily.
Open blinds for natural light.
Keep pet areas clean and odor-free.
Little details like fresh air, pleasant scents, and tidy surfaces make a lasting impression during showings.
How Much Should You Spend on Staging?
You don’t need to overspend. Focus on the highest-impact improvements for your property type and location.
Budget RangeRecommended ActionsWhy It HelpsUnder $1,000Paint touch-ups, declutter, add plantsImproves overall presentation$1,000–$3,000Professional cleaning, basic staging, lighting updatesCreates polished “move-in ready” appeal$3,000+Full staging package, professional design, premium photographyIdeal for luxury listings or competitive markets
Consult with Jared Stiegelmeyer to determine which approach fits your home best and aligns with Richmond buyer expectations.
Common Staging Mistakes to Avoid
❌ Over-decorating with trendy items
❌ Ignoring lighting or dark rooms
❌ Leaving too many personal touches
❌ Forgetting outdoor areas
❌ Using poor-quality listing photos
With The Hogan Group’s expert marketing process, you’ll avoid these pitfalls and make your home shine.
Final Thoughts
Staging is one of the most powerful tools you have when selling your home in Richmond, VA. It can increase showing traffic, attract more offers, and help your home sell faster — often for a higher price.
With professional guidance from Jared Stiegelmeyer, Associate Broker at The Hogan Group, you’ll know exactly where to focus your efforts and how to appeal to today’s Richmond buyers.
Ready to Stage and Sell?
📞 Call Jared Stiegelmeyer today at (757) 376-7478 or visit jaredsellsrva.com to schedule your personalized home-selling consultation.
Disclaimer: This post is for informational purposes only and does not constitute legal, tax, or financial advice. Always consult licensed professionals for individual guidance.
