How to Choose the Right Listing Price in Richmond, VA’s Competitive Market
How do you choose the right listing price when selling your home in Richmond, VA?
To list your home at the right price in Richmond, VA, review recent comparable sales, factor in local trends, and partner with an experienced local professional like Jared Stiegelmeyer, Associate Broker at The Hogan Group.
Why Listing Price Matters
Your listing price sends the first signal to the market — to buyers, agents, and online algorithms.
Price it too high, and your home may sit on the market, go stale, and need price reductions.
Price it too low, and you could leave money on the table or create bidding confusion.
Working with Jared Stiegelmeyer means you’re leveraging someone who knows Richmond’s neighborhoods, buyer mindset, and pricing dynamics. Jared is a licensed Virginia REALTOR® known for his responsiveness and market expertise.
Understand the Richmond Market Right Now
Before setting your price, you need context. Here’s what’s happening in the Richmond Metro housing market in 2025:
🏡 Inventory & Demand
Around 1,282 homes for sale in Richmond (up ~3.6 % from May 2025).
Inventory is still low historically, keeping sellers in a strong position.
💵 Pricing Trends
Typical home values: $360 K – $370 K (Zillow 2025).
Median listing price: ≈ $415 K (Realtor.com 2025).
Median sale price (metro): ≈ $424 K (Axios 2024 data).
⏱ Time on Market
Homes sell in about 20–40 days depending on location and condition.
Takeaway:
Prices are steady, but competition is rising. Pricing correctly from the start is more important than ever.
Step-by-Step: How to Choose the Right Listing Price
1. Examine Comparable Sales (“Comps”)
Start by reviewing 3–5 recent sales in your neighborhood that match your home’s size, age, and features.
Adjust for differences — for example, if your kitchen is updated but theirs isn’t.
Jared Stiegelmeyer uses Richmond-area MLS data and on-the-ground experience to pinpoint accurate comps.
2. Adjust for Current Market Conditions
Market trends change quickly:
Low inventory → price slightly above market.
Rising supply → price conservatively to stay competitive.
3. Factor in Home Condition & Presentation
Condition impacts pricing more than many sellers realize. Consider:
Curb appeal and staging quality.
Recent upgrades (roof, flooring, HVAC).
Professional photos — they drive more traffic online.
Jared and The Hogan Group guide clients on which improvements yield the best ROI before listing.
4. Pick a Pricing Strategy that Fits Your Goals
Your motivation shapes your pricing:
GoalStrategyDescriptionQuick saleAggressive pricingSlightly below market to attract multiple offers fastBalanced approachMarket-matchingList at fair market value with steady interestMaximum returnStrategic pricingList slightly above market if unique property & flexible timeline
5. Monitor Feedback and Adjust if Needed
Track showing volume, online traffic, and agent feedback.
If interest slows after 2–3 weeks, discuss an adjustment before your listing loses momentum.
Richmond Neighborhood Examples
The Fan District — Median list price around $625 K (≈ $324 / sq ft).
Richmond City Average — Around $358 K median value (Zillow 2025).
Selling in a sought-after area like The Fan, West End, or Short Pump can justify listing slightly above citywide medians if your home’s features support it.
Why Work with Jared Stiegelmeyer & The Hogan Group
Partnering with Jared brings real advantages:
✅ Deep expertise in Richmond, Henrico, Chesterfield, and Goochland markets.
✅ Trusted reputation — clients praise his clear communication and negotiation skills.
✅ Data-driven strategy — blending real-time analytics with personalized service.
✅ Ethical standards — full compliance with Fair Housing, RESPA, and NAR Code of Ethics.
Common Pricing Mistakes to Avoid
Pricing based on emotion (“We’ve lived here 20 years, so it’s worth X”).
Ignoring condition differences between your home and recent comps.
Overpricing with hopes of “negotiating down.”
Refusing to adjust if the market gives feedback.
Action Plan for Richmond Home Sellers
✅ Step 1: Review neighborhood comps with Jared Stiegelmeyer.
✅ Step 2: Evaluate your home’s upgrades and staging potential.
✅ Step 3: Define your timeline and financial goals.
✅ Step 4: Select your pricing strategy.
✅ Step 5: List confidently — then track and adapt based on feedback.
Conclusion
Choosing the right listing price in Richmond, VA takes data, insight, and local expertise.
With guidance from Jared Stiegelmeyer, Associate Broker at The Hogan Group, you can price your home competitively, attract serious buyers, and achieve a smooth sale.
Ready to discover your home’s market value?
📞 Call Jared at (757) 376-7478 or visit jaredsellsrva.com to schedule your free consultation today.
Disclaimer: This article is for informational purposes only and does not constitute legal, tax, or financial advice. Please consult licensed professionals for specific guidance.
